Sunday 25 Mar 2012 1 comment
It's somebody's birthday today :)
Wednesday 14 Mar 2012 comment?
With Encyclopædia Britannica in the news for ditching their print
edition, this is a good moment for recalling what EB's sales tactics
were like. From a
1977
court decision:
The primary means by which EB (Britannica) sells its products
and services is through the door-to-door solicitation of
consumers. ... EB's salesmen utilize numerous devices
which disguise the purpose of the salesman's initial contact with
prospects devices which essentially are ruses for gaining admission
into prospects' homes 'not in the role of a salesman'. ... These
devices are approved by EB's management, are made available to its
salesmen, and the salesmen are trained by EB to effectively use such devices.
An EB salesman once told my father that he didn't
care enough for his kids because we had a
lesser encyclopedia.
My dad almost had to physically throw the guy out of the house.